Here’s an update on what’s going on now and coming up next for Ashley Stewart! NOTE: Orders should be placed by 12/15 for holiday delivery with standard shipping!
Although Ashley Stewart ships internationally, it is most popular in its home country. According to a confidential data from an affiliate marketplace, for the month of October 2022, more than 98% of its sale conversions were for USA. Bahamas, Trinidad & Tobago, Canada, and Jamaica accounted for less than 2% while others accounted for 0.56%.
Founded in 1991 by Joseph Sitt, an American real estate investor (founder of Thor Equities). Later sold in 2000. Changed hands from multiple private equity firms. After facing financial trouble, making African women its loyal customer base along with corporate austerity, emphasis on going online by board of director James Rhee changed the fortune once again. Rhee’s, “I see you, I hear you, and I will serve you” focus on its core shopper, African American women who are woefully underserved by marketers, that turned a profit for the privately held plus-sized retailer in 2014, after two decades of losses.
- US based plus size women’s clothing company (means clothing made specifically for women above average clothing size) with shipping worldwide.
- The brand name Ashley Stewart inspired by Welsh fashion designer and business women Laura Ashley and American retail business woman, writer, and television personality Martha Stewart.
- Given focus on plus size, their apparel catalog for curvy girls (meaning a body with rounded parts, especially large breasts and hips) clothing is natural extension.